Thursday, 19 December 2013

Keller's ARCS Motivation Model

Keller's ARCS (Attention, Relevance, Confidence and Satisfaction) is a pedagogical framework, that can be used in conjunction with other frameworks, to enhance the motivation of a learner through intrinsic and extrinsic motivations.

Larson and Lockee (2014, p. 170) highlight that ARCS is an acronym that provides a guide for designing instruction:

  • Gain and maintain the learner's Attention;
  • Provide Relevance to make the connection between the instruction and the learner's personal learning goals explicit;
  • Encourage the right amount of Confidence in the learner so that they make sufficient effort to learn the material; and
  • Satisfy the learner that their needs will will be met by completing the instruction.

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